![\"Good](\"https:\/\/roblilwall.com\/en-my\/wp-content\/uploads\/sites\/4\/2019\/01\/rob-lilwall-good-speech-600x400.jpeg\")
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Some of the best advice I’ve ever received for my speaking career is: \u201cSpend 80% of your effort on improving your speech, and only 20% on marketing\u201d. The rationale: if your speech is really good, then your audience become your marketeers.<\/p>\n
I know this won\u2019t apply literally to everyone, but it\u2019s a helpful and provocative thought for whatever our career: “what it would take to make your key \u201cproduct” so good that your clients become your personal, word-of-mouth marketeers?”<\/p>\n
Since then, I’ve put a lot of effort into my adventure speeches: rewriting, practicing, honing, watching videos of myself, receiving much coaching and feedback.<\/p>\n
It was okay before I did all this work, but I am pleased that it has become much more impactful and referrable… this January 6 out of 7 of my speeches (for Walmart, IMD, HKBN, Globe, HB Fuller and St James\u2019 Place) were all booked because someone who saw me speak recommended me. The 7th was from my agent – who has also seen me speak \ud83d\ude09 (for Thermo Fisher’s European Conference).<\/p>\n
How can you improve your refer-ability? For your product? For yourself? So that clients and colleagues want to refer you to others? What should you continue doing, stop doing, start doing more of?<\/p>\n","protected":false},"excerpt":{"rendered":"
Some of the best advice I’ve ever received for my speaking career is: \u201cSpend 80% of your effort on improving your speech, and only 20% on marketing\u201d. The rationale: if your speech is really good, then your audience become your marketeers. I know this won\u2019t apply literally to everyone, but it\u2019s a helpful and provocative […]<\/p>\n","protected":false},"author":2,"featured_media":45220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-44586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates"],"acf":[],"yoast_head":"\n