{"id":45894,"date":"2019-08-13T06:13:00","date_gmt":"2019-08-13T06:13:00","guid":{"rendered":"https:\/\/www.roblilwall.com\/en-my\/?p=45894"},"modified":"2025-04-29T15:15:31","modified_gmt":"2025-04-29T07:15:31","slug":"5-tips-from-aristotle-on-a-persuasive-speech","status":"publish","type":"post","link":"https:\/\/roblilwall.com\/en-my\/blog\/2019\/08\/13\/5-tips-from-aristotle-on-a-persuasive-speech\/","title":{"rendered":"5 tips from Aristotle on a persuasive speech"},"content":{"rendered":"\r\n<p>Great article in Harvard Business Review, based on Aristotle&#8217;s&#8217; 5 tips for giving a persuasive speech!<\/p>\r\n\r\n\r\n\r\n<p>The below is quoted from HBR&#8217;s summary email about the article:<\/p>\r\n\r\n\r\n\r\n<p>&#8220;When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help \u2014 Aristotle identified them 2,000 years ago, and masters of persuasion still use them today:<\/p>\r\n\r\n\r\n\r\n<p><strong>Ethos. <\/strong>Start your talk by establishing your credibility and character. Show your audience that you are committed to the welfare of others, and you will gain their trust.<\/p>\r\n\r\n\r\n\r\n<p><strong>Logos. <\/strong>Use data, evidence, and facts to support your pitch.<\/p>\r\n\r\n\r\n\r\n<p><strong>Pathos. <\/strong>People are moved to action by how a speaker makes them feel. Wrap your big idea in a story that will elicit an emotional reaction.<\/p>\r\n\r\n\r\n\r\n<p><strong>Metaphor.<\/strong> Compare your idea to something that is familiar to your audience. It will help you clarify your argument by making the abstract concrete.<\/p>\r\n\r\n\r\n\r\n<p><strong>Brevity.<\/strong> Explain your idea in as few words as possible. People have a limited attention span, so talk about your strongest points first.<\/p>\r\n\r\n\r\n\r\n<p>This <a href=\"https:\/\/roblilwall.com\/en-my\/\">motivational speech<\/a> tip is adapted from \u201cThe Art of Persuasion Hasn\u2019t Changed in 2,000 Years,\u201d by Carmine Gallo&#8221;<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/lnkd.in\/fK3kieV\">https:\/\/lnkd.in\/fK3kieV<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6565471519793876992&amp;keywords=%23keynotespeech&amp;originTrackingId=6dW7d9fZ%2FGMNZFY%2FNOQH4A%3D%3D\">#keynotespeech<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/hbr.org\/2019\/07\/the-art-of-persuasion-hasnt-changed-in-2000-years?utm_medium=email&amp;utm_source=newsletter_daily&amp;utm_campaign=mtod_notactsubs\">https:\/\/hbr.org\/2019\/07\/the-art-of-persuasion-hasnt-changed-in-2000-years?utm_medium=email&amp;utm_source=newsletter_daily&amp;utm_campaign=mtod_notactsubs<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Great article in Harvard Business Review, based on Aristotle&#8217;s&#8217; 5 tips for giving a persuasive speech! The below is quoted from HBR&#8217;s summary email about the article: &#8220;When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help \u2014 Aristotle identified them 2,000 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":45895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[52],"class_list":["post-45894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-keynote"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tips from Aristotle on a persuasive speech - Rob Lilwall MY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roblilwall.com\/en-my\/blog\/2019\/08\/13\/5-tips-from-aristotle-on-a-persuasive-speech\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips from Aristotle on a persuasive speech - Rob Lilwall MY\" \/>\n<meta property=\"og:description\" content=\"Great article in Harvard Business Review, based on Aristotle&#8217;s&#8217; 5 tips for giving a persuasive speech! 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