I was very challenged by this recent Harvard Business Review article.
Based on a study of how firms fared after the 2008 recession, it was found:
– the 10% who collaborated best during the crisis – recovered fastest.
– the 70% who collaborated least – recovered much, much slower, if at all.
During a crisis, it’s easy to want to protect ourselves.
It’s easy to think that collaborating is risky – so why not just protect ourselves.
The reality is the opposite – if we collaborate less, we will adapt less, and be more likely to fail.